Case Study:  Commercial Bank

The Bank is among the 25 largest banks in the United States, based on assets. The bank has 330
branch offices in California, Washington and Oregon.    It is a full-service commercial bank,
providing a broad mix of financial services to businesses and individuals.  

Industry:                                                        Project Type:
Banking                                                          Project Management

Challenge
The Bank wanted to expand and increase its market share within the Small Business segment.  
The Bank also wanted to make sure as it was expanding its market presence in this area that
its loan underwriting guidelines were adequate.

Solution
Aaron Dyer interfaced with branch personnel, legal, compliance, operations, and senior
management to develop processes, documentation, and online functionality that will allow the
Bank to better serve the Small Business segment and execute the group's objectives for the
rollout of loan products that support this sector. Mr. Dyer worked as both a project manager
and analyst to execute the milestones identified in the master project plan.  

Results
Outcomes of this engagement include:
  • Expansion of Small Business offerings, especially in real estate secured lending
  • Analysis and recommendation of revised fee structures that will increase fee income by
    23% after implementation
  • The development of new underwriting guidelines for specific Small Business  products
  • Drafting of online training manual for new products for the field personnel to refer
  • Revision of several forms to be more streamlined and customer focused
  • Changes to the online and loan-by- phone application functionality
  • Modification of competitive information that the Bank receives to better align with the
    products it is offering
  • Determination of proper insurance requirements for the Small Business portfolio and
    subsequent policy and procedure changes
  • Resolution of compliance related issues regarding loan applications
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