Case Study: Health and Wellness Company
This Company is a wellness and leadership development company with clients and coaches
around the world. The company runs both live and online wellness seminars focusing on
creating balance in nutrition, fitness, stress reduction, purpose in life and finances.
Industry: Project Type:
Health and Wellness Strategic Planning and Business Advisory Services
Challenge
The Company, founded in 2005, is a successful health and wellness company. In 2008, the
company was experiencing continued growth and it had to modify the way it was operating its
business, as the company had outgrown its modest beginnings. They needed to keep their
old staff energized, while also incorporating new staff into the company.
Solution
The Company hired Dyer Consulting Group to do an Energize Your Business "Jump Start"
package, as well as ongoing Business Advisory Services. DCG and the Company's team
developed a detailed strategic Action Plan to address what was identified as the biggest
obstacles to the new growth. These issues included:
Results
The "Jump Start" program and the subsequent Business Advisory sessions developed a plan
that has so far achieved the following results:
This Company is a wellness and leadership development company with clients and coaches
around the world. The company runs both live and online wellness seminars focusing on
creating balance in nutrition, fitness, stress reduction, purpose in life and finances.
Industry: Project Type:
Health and Wellness Strategic Planning and Business Advisory Services
Challenge
The Company, founded in 2005, is a successful health and wellness company. In 2008, the
company was experiencing continued growth and it had to modify the way it was operating its
business, as the company had outgrown its modest beginnings. They needed to keep their
old staff energized, while also incorporating new staff into the company.
Solution
The Company hired Dyer Consulting Group to do an Energize Your Business "Jump Start"
package, as well as ongoing Business Advisory Services. DCG and the Company's team
developed a detailed strategic Action Plan to address what was identified as the biggest
obstacles to the new growth. These issues included:
- Staying in touch with growing number of associates scattered throughout the country
and internationally - Developing and identifying more leaders in the organization
- Holding associates more accountable for results
- The need for more in depth trainings for existing and new associates
Results
The "Jump Start" program and the subsequent Business Advisory sessions developed a plan
that has so far achieved the following results:
- Revenue has increased 62% YOY
- Weekly Leadership training sessions were developed and attendance for these
teleseminars and webinars has exceeded projections - The development of a weekly email newsletter to be sent to current customers and
prospects - A revamping of the Company's website to be more customer focused
- The creation of a weekly "Checklist" that associates and their newly assigned "Team
Leader" go over weekly so that goals and objectives are aligned throughout the company
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All rights reserved.
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